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Start with Fan Connect

Two ways in.No wrong door.

Some teams have a single moment to make count — a tour, an album, a centenary. Others are building a capability that runs for seasons. We don't pretend those are the same project.

Path 01
The Drop

One moment. One run. End-to-end.

See the path
Path 02
The Programme

An ongoing capability, starting with a pilot.

See the path
01

Path 01 — The Drop

One moment. One run. End-to-end.

A single folded premium black t-shirt under a soft spotlight

We treat the drop like a release — not a procurement cycle. Smart tags in the run, content live before it ships, every garment scannable on day one.

Built for

Tours, album launches, anniversaries, centenary kits, festival capsules, artist collaborations, one-off limited editions. A self-contained moment with a defined window and a defined run.

What it looks like

  1. Week 0
    Brief & lock

    30-minute call. Confirm the run size, the moment, the destination experience and which edition (Bridge, Inform or Engage) fits.

  2. Week 1
    Tag the run

    We coordinate with your printer or supply us with the blanks. Smart tags embedded; cryptographic IDs minted in our platform.

  3. Week 2
    Build the destination

    Either point taps at your own URL (Bridge) or we publish a branded fan-facing page (Inform / Engage). Content versioned and ready.

  4. Drop day
    Ship it

    Every garment in the run authenticates, scans and updates. You see taps in real time from the first one out the door.

  5. After
    Keep it alive

    The content layer stays editable for as long as you want it to. The moment doesn't have to die when the run sells out.

What we need from you

  • An approximate run size
  • A drop window or release date
  • Your existing printer / supplier (if any)
  • What you want the tap to do
02

Path 02 — The Programme

An ongoing capability, starting with a pilot.

A long line of folded t-shirts receding into darkness, suggesting scale

We start narrow, prove the loop, then widen the scope across products, channels and seasons. The pilot is the contract; the programme is the relationship.

Built for

Football clubs, leagues, federations, esports orgs, artist rosters, multi-brand groups. Teams who'll ship merch and matchday and ticketing and sponsor activations across many seasons — not just one moment.

What it looks like

  1. Phase 1 — Scope
    Pick the pilot

    One product, one moment, one measurable goal. A single shirt run, a single matchday, a single sponsor activation. Small enough to ship in weeks.

  2. Phase 2 — Ship
    Run the pilot

    We embed, you launch. The pilot proves the loop end-to-end: identify, locate, activate, measure. Numbers on the table within one cycle.

  3. Phase 3 — Read
    Read the data

    First-party fan signal, tap density, geo spread, activation lift. Joint review against the goal set in Phase 1.

  4. Phase 4 — Widen
    Roll out

    Add products. Add channels. Add sponsors. Add seasons. The platform is already in place; each new use case is configuration, not procurement.

What we need from you

  • One clearly-scoped first use case
  • An internal owner who can move
  • Access to the relevant supplier(s)
  • A measurable definition of success

One thing we won't do

Call your one-off a pilot.If it's a moment, we ship a moment. If it's a programme, we build a programme.

Next — Editions
Bridge, Inform or Engage?

Three editions of the platform. Pick the one that matches how much you want to run yourself.

Compare editions
Next — Tagging
Which tag belongs in the garment?

NFC, RFID, QR or a combination. The right one depends on the moment and the margin.

See tagging options
Built on SmartLinks

Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.

See the platform

Know which path you're on?

Tell us the moment or the programme. We'll come back with a shape, a timeline and a number — not a deck.

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