Your superfans,in one place.
Vinyl, wristbands, tour merch, and ticket drops that recognise the fan, reward the loyal, and build the audience you actually own.
Connected music
Tour merchandise
Explore Fan Connect for Music
Three connected routes into the fan relationship.
Pick where you want to start.
The fans are there. You just don't know who they are.
- 01 · The challenge
Fans buy through stores, resellers and venues, and the artist never learns who they are.
The solutionA fan ID on every item
A tap or scan on the vinyl, tee or wristband adds the fan to a record the artist owns.
- 02 · The challenge
Tour merch is a one-night sale that ends when the lights come up.
The solutionThe shirt keeps working
The same tee opens setlists, unseen footage and the next drop, long after the show.
- 03 · The challenge
Pre-sales and limited drops get lost to bots and touts.
The solutionVerified fans first
Owners of a genuine item get first access to tickets, signed pressings and members-only releases.
Connected merch, digital experiences and one fan record, working together across every release and tour.
See how it worksEvery Product Becomes A Portal
Embed NFC and QR technology into merchandise, tickets, and albums to create ongoing digital relationships with fans.
Smart Merchandise
Explore Smart MerchandiseBefore, during and after the show.
01 · BeforeThe drop lands
Verified fans unlock the pre-sale and a members-only bundle from the item they already own.
02 · DuringTap at the gig
A wristband tap opens the setlist, a live poll and a merch-stand offer while the band plays.
03 · AfterThe record keeps giving
The vinyl unlocks unseen footage, a thank-you message and first word on the next tour.
Transform Your Fan Relationships
Artists and labels worldwide trust Fan Connect to build deeper connections and unlock new revenue opportunities.
Deeper Artist Connections
Build authentic relationships that transform casual listeners into lifelong advocates through personalised content triggered by merchandise and tickets.
First-Party Fan Data
Capture valuable fan insights without relying on streaming platforms—own your audience data directly with 360° fan intelligence.
Revenue Growth
Premium experiences and exclusive access drive higher lifetime customer value through merchandise, VIP experiences, and content monetisation.
Authenticity Guaranteed
Protect artists and fans with cryptographic verification of limited editions, signed merchandise, and collectibles. Verified fan credentials.
Instant Engagement
Frictionless NFC tap or QR scan—fans connect immediately without downloading anything. Surprise-and-delight moments, every time.
Community Building
Create exclusive fan communities where superfans connect, share, and grow together. Build active communities around your music.
Tour Attribution
Track engagement from merch scan to content consumption to ticket purchase. Data-driven tour planning and actionable fan insights.
Fan Intelligence
Deep insights into fan behaviour, preferences, and engagement patterns. Understand your audience like never before.
Closer fans, an audience you own, partners who see results.
One fan record
Every tap, vote and purchase builds a fan profile the artist and label own, ready for your CRM.
More merch per show
Timely offers at the stand and after the gig reach fans when they're ready to buy.
Partner value you can show
Tour partners see real taps, scans and offer uptake, not just a logo on the poster.
Fans beyond the venue
Vinyl and online buyers join in from anywhere, not just on show night.
Unlock New Opportunities
Deepen artist-fan relationships and create new revenue streams through innovative connected experiences.
Connected Merchandising
Smart tour merchandise with NFC technology that unlocks exclusive artist content, authenticity verification, and loyalty rewards.
Explore Connected MerchandisingTicketing & Events
NFC-enabled tickets for seamless venue access with end-to-end solutions including travel, accommodation, and post-event content.
Explore Ticketing & EventsFan Experience
Create authentic artist-fan connections through connected products, exclusive content, and personalised engagement journeys.
Explore Fan ExperienceAlbum Launches
Physical vinyl and CD releases embedded with digital experiences—bonus tracks, artist commentary, and digital collectibles.
Explore Album LaunchesFestival Partnerships
Large-scale event solutions with NFC wristbands for payment, access control, exclusive content, and enhanced festival experiences.
Explore Festival PartnershipsArtist Analytics
Real-time fan engagement data and insights to understand your audience, optimise tours, and drive informed creative decisions.
Explore Artist AnalyticsKaleo at The Colosseum – A Night to Remember
In partnership with Vertigo Live, we provided Fan Connect's ticketing solution and authenticated merchandising for Kaleo's exclusive concert at The Colosseum in Rome.
Our Ticket Portals delivered an end-to-end solution including ticket details, travel information, hotel bookings, merchandise links, and exclusive footage. NFC-enabled tickets provided seamless venue access and ongoing fan connection with updatable content.
Explore Connected Merch
Music · FAQ
What artists, managers, and labels ask first.
Run The Loopon your fanbase.
Talk to our team about vinyl, tour merch, wristbands, and ticket drops — and the first-party audience they should already be building.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform