Your superfans,in one place.
Vinyl, wristbands, tour merch, and ticket drops that recognise the fan, reward the loyal, and build the audience you actually own.
Connected music
Tour merchandise
Explore Fan Connect for Music
Three connected routes into the fan relationship.
Start with the part of the music journey you want to transform. Each route connects physical moments to a fan identity you can keep building.
Fan Experience
Recognise every fan and reward them with content, access and experiences that feel personal.
Explore Fan ExperienceConnected Merch
Turn vinyl, CDs, apparel and collectibles into direct, measurable fan touchpoints.
Explore Connected MerchTicketing & Events
Connect the journey before, during and after the show through tickets and event credentials.
Explore Ticketing & EventsScroll to explore the overview
Transform Your Fan Relationships
Artists and labels worldwide trust Fan Connect to build deeper connections and unlock new revenue opportunities.
Deeper Artist Connections
Build authentic relationships that transform casual listeners into lifelong advocates through personalised content triggered by merchandise and tickets.
First-Party Fan Data
Capture valuable fan insights without relying on streaming platforms—own your audience data directly with 360° fan intelligence.
Revenue Growth
Premium experiences and exclusive access drive higher lifetime customer value through merchandise, VIP experiences, and content monetisation.
Authenticity Guaranteed
Protect artists and fans with cryptographic verification of limited editions, signed merchandise, and collectibles. Verified fan credentials.
Instant Engagement
Frictionless NFC tap or QR scan—fans connect immediately without downloading anything. Surprise-and-delight moments, every time.
Community Building
Create exclusive fan communities where superfans connect, share, and grow together. Build active communities around your music.
Tour Attribution
Track engagement from merch scan to content consumption to ticket purchase. Data-driven tour planning and actionable fan insights.
Fan Intelligence
Deep insights into fan behaviour, preferences, and engagement patterns. Understand your audience like never before.
From vinyl to VIP, one repeatable system.
Drops, tours, and physical formats all run through the same four verbs. The fans you've already paid to acquire — keep them.
- 01 / 03
Identify
→ Known Fan
Turn anonymous buyers into known fans. Every tap on a jersey, ticket, scarf, vinyl or pin builds a first-party profile you actually own — no app required.
AuthenticateCryptographic NFC proves the product is real.
RewardRecognise the fan who paid for the real thing.
Authenticate + Reward — the dual action that separates real fans from the people who knowingly buy fakes.
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Locate
→ Real Reach
See where fans actually are in the world — not where you sold to, but where they live, watch, and wear it. A jersey tapped in a Lagos bar, a scarf in a Tokyo bedroom, a vinyl in Berlin.
Geo-truthEvery tap is a real-world location, not a billing address.
Density mapsSee where your fanbase is concentrated, city by city.
Geo-truth + Density maps — every tap becomes a real location you can see and quantify.
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Activate
→ Sponsor Value
Give sponsors what they're paying for: a direct, measurable line to opted-in fans through every sponsored shirt, hat, pin, and logo. Sponsorship becomes commercial, not decorative.
Sponsor-directSponsors message the fans wearing their logo — provably.
MeasurableEngagement per logo, per fan, per moment. Not impressions.
Sponsor-direct + Measurable — logos stop being decoration and start being a commercial channel.
Every Product Becomes A Portal
Embed NFC and QR technology into merchandise, tickets, and albums to create ongoing digital relationships with fans.
Smart Merchandise
Explore Smart MerchandiseUnlock New Opportunities
Deepen artist-fan relationships and create new revenue streams through innovative connected experiences.
Connected Merchandising
Smart tour merchandise with NFC technology that unlocks exclusive artist content, authenticity verification, and loyalty rewards.
Explore Connected MerchandisingTicketing & Events
NFC-enabled tickets for seamless venue access with end-to-end solutions including travel, accommodation, and post-event content.
Explore Ticketing & EventsFan Experience
Create authentic artist-fan connections through connected products, exclusive content, and personalised engagement journeys.
Explore Fan ExperienceAlbum Launches
Physical vinyl and CD releases embedded with digital experiences—bonus tracks, artist commentary, and digital collectibles.
Explore Album LaunchesFestival Partnerships
Large-scale event solutions with NFC wristbands for payment, access control, exclusive content, and enhanced festival experiences.
Explore Festival PartnershipsArtist Analytics
Real-time fan engagement data and insights to understand your audience, optimise tours, and drive informed creative decisions.
Explore Artist AnalyticsKaleo at The Colosseum – A Night to Remember
In partnership with Vertigo Live, we provided Fan Connect's ticketing solution and authenticated merchandising for Kaleo's exclusive concert at The Colosseum in Rome.
Our Ticket Portals delivered an end-to-end solution including ticket details, travel information, hotel bookings, merchandise links, and exclusive footage. NFC-enabled tickets provided seamless venue access and ongoing fan connection with updatable content.
Explore Connected Merch
Music · FAQ
What artists, managers, and labels ask first.
Run The Loopon your fanbase.
Talk to our team about vinyl, tour merch, wristbands, and ticket drops — and the first-party audience they should already be building.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform