Fan Connect Insights — notes from the connected-product economy.
Long-form analysis on the regulation, technology, and strategy behind identified fan engagement. No newsletter, no thought-leadership theatre.
SmartLinks and Zenith Coins partner to create connected sports collectibles
Premium coins. NFC technology. One tap to bring them to life. We've partnered with Zenith Coins — the UK's #1 sports coin manufacturer — to turn beautifully crafted collectibles into living digital experiences, starting with Scotland's return to the World Cup.
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EU Digital Product Passport in 2027: what brands shipping physical product need to know
The Digital Product Passport is the biggest regulatory shift to hit consumer goods this decade. Here's the practical version — what's required, who's affected, and what the smart brands are already doing with it.
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NFC vs QR for fan engagement: a practical comparison
Both work. Both have a place. But the real question isn't which to pick — it's where each one belongs. A working guide for anyone planning a connected merchandise or ticketing programme.
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