Identity
Show their loyalty through membership, merchandise and digital recognition.
Fan Connect · Sport
Know the fans who show up.And the community around them.
Digital experiences, connected products, matchday venues and sponsor activations, all feeding one fan profile. For clubs, leagues, federations and the partners who back them.
Connected sport
Football · Connected shirt
Touchpoint
Scarf · Ticket · Shirt
Anonymous
Buyer at the kiosk
Known
First-party fan ID
Activated
Sponsor reach unlocked
Your sport
Built for the way your sport is played and followed.
Same platform, different rhythm. Choose your sport to see how Fan Connect fits its season, its fans and its partners.
01
Football
The support is there. The connection is fragmented.
Explore Football02Rugby
The loyalty is deep. The connection is occasional.
Explore Rugby03Motorsport
Global fans. A fragmented connection.
Explore Motorsport04Cricket
The loyalty is lifelong. The connection is occasional.
Explore Cricket05Athletes
The following travels. The relationship needs a home.
Explore Athletes06Arena & Campus Sports
Huge crowds. Hardly any names.
Explore Arena & Campus SportsWhat fans actually want
Supporters want more than content.
They want to feel recognised, involved and connected to their club.
Participation
Have a voice through voting, predictions, competitions and challenges.
Recognition
Feel known through relevant, personalised experiences.
Belonging
A stronger connection with the club and its wider community.
Access
Unlock exclusive content, rewards, products and experiences.
Memories
Turn big club and matchday moments into something lasting.
When fans feel closer to the club, engagement becomes loyalty — and loyalty creates long-term value.
Explore Fan Connect for Sport
Four connected routes into the supporter relationship.
Start with the part of matchday you want to transform. Each route feeds the same fan identity, so the picture gets sharper every season.
Digital Experiences
Registration, fan voting, quizzes, prize draws, content and rewards, running inside your own app or site.
Explore
Connected Products
Wristbands, shirts, scarves, pins and collectibles that open a digital experience with one tap.
Explore
Matchday & Venues
Seats and concourses, fan zones, hospitality, and club and community venues.
Explore
Sponsor Activations
'Presented by' moments and offers partners can actually measure.
ExploreWhy clubs choose Fan Connect
One connected fan ecosystem
Know your fans, deepen engagement between matches, and give sponsors something they can measure.
Deeper Fan Connections
Transform passive supporters into active, engaged superfans through personalised digital experiences triggered by physical products.
First-Party Data Ownership
Capture valuable fan insights directly—preferences, behaviours, and engagement patterns—without relying on third-party platforms.
New Revenue Streams
Unlock sponsorship opportunities, premium content monetisation, and enhanced merchandise value through connected experiences.
Authenticity Guaranteed
Protect fans and your brand with cryptographic product verification that eliminates counterfeits from the fan experience.
No App Required
Instant engagement via NFC tap or QR scan—fans connect immediately without downloading anything. Frictionless by design.
Sponsor Attribution
Measurable ROI for partners with full journey tracking from scan to engagement to conversion. Data-driven sponsorship value.
The Loop — Sport
From scarf to season ticket, one repeatable system.
Every touchpoint a fan has with the club runs through the same three steps. Stop guessing who's in your stadium.
- 01 / 03
Identify
→ Known Fan
Turn anonymous buyers into known fans. Every tap on a jersey, ticket, scarf, vinyl or pin builds a first-party profile you actually own — no app required.
AuthenticateCryptographic NFC proves the product is real.
RewardRecognise the fan who paid for the real thing.
Authenticate + Reward — the dual action that separates real fans from the people who knowingly buy fakes.
- 02 / 03
Locate
→ Real Reach
See where fans actually are in the world — not where you sold to, but where they live, watch, and wear it. A jersey tapped in a Lagos bar, a scarf in a Tokyo bedroom, a vinyl in Berlin.
Geo-truthEvery tap is a real-world location, not a billing address.
Density mapsSee where your fanbase is concentrated, city by city.
Geo-truth + Density maps — every tap becomes a real location you can see and quantify.
- 03 / 03
Activate
→ Sponsor Value
Give sponsors what they're paying for: a direct, measurable line to opted-in fans through every sponsored shirt, hat, pin, and logo. Sponsorship becomes commercial, not decorative.
Sponsor-directSponsors message the fans wearing their logo — provably.
MeasurableEngagement per logo, per fan, per moment. Not impressions.
Sponsor-direct + Measurable — logos stop being decoration and start being a commercial channel.
Connected Products
Any physical product can become a digital entry point
Embed NFC and QR technology into any physical product to create ongoing digital relationships with fans.
Ready to Connect Your Merchandise?
Turn jerseys, collectibles, and tickets into intelligent touchpoints that unlock exclusive content and build lasting fan relationships.
Sport · FAQ
Questions clubs and federations ask first.
Yes. The NFC chips used in Fan Connect deployments transmit through fabric, paper, leather, and most plastics. A woven NFC patch sewn into the inside of a scarf reads instantly when a fan taps a phone to the badge area on the outside. Distance is typically up to 2–4 cm.
Built on SmartLinks
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform