Connected Merchandising
Transform every product into a gateway for exclusive content, verified authenticity, and deeper fan connections.
Simple for Fans, Powerful for Artists
Transform every product into a gateway for exclusive experiences in four simple steps
Tag
Every product is embedded with secure NFC chips or QR codes during manufacturing
Scan
Fans simply tap their phone or scan the code—no app required, instant connection
Unlock
Exclusive content, authenticity verification, and personalised experiences are revealed
Engage
Ongoing connection through loyalty rewards, new drops, and artist updates
Every Product, A Gateway
From tour tees to limited editions, we make every piece of merchandise an experience
NFC Pin Badges
Collectible enamel pin badges reborn for the 21st century — tap to unlock the album, exclusive band content, and a direct line to the fan
Smart Vinyl & CDs
Physical albums that unlock bonus tracks, artist commentary, and studio footage
Tour Merchandise
T-shirts, hoodies, and apparel with NFC chips that unlock backstage content and exclusive photos
Limited Editions
Authenticated collector's items with cryptographic verification and numbered certificates
Festival Gear
Wristbands and accessories with NFC for cashless payments and social sharing
Pin badges, reborn — powered by SMARTPINZ®
The classic collectible music fans have loved for decades, now an NFC tap-point. One badge can carry the whole album, exclusive band content, authenticity, and a permanent direct line between artist and fan.
Explore SmartPinz
Benefits That Drive Results
Measurable impact across revenue, engagement, and fan loyalty
Revenue Growth
Transform merchandise into premium experiences that command higher prices and drive repeat purchases
Fan Engagement
Create direct connections between artists and fans through exclusive content and personalised experiences
Authenticity Guaranteed
Cryptographic verification protects artists and fans from counterfeits and builds trust
Global Reach
Localised experiences with multi-currency support and automated compliance worldwide
Instant Connection
No app required—fans tap and instantly access content via NFC or QR code
Smart Analytics
Real-time insights into fan behaviour, product performance, and demand patterns
Ready to Connect Your Merch?
Join leading artists and labels using connected merchandise to create unforgettable fan experiences and drive revenue growth.