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Case Studies

The Loop, running in production.

Clubs, artists, federations, and brands shipping fan products that recognise their audience — and own the data underneath.

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Client
England Rugby
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England Rugby
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England Rugby
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Client

Sport · Rugby

1 tap = 1 fan profile
ActivateVerifyRecognise

Tagged scarves turned matchday into a measurable fan loop.

A national rugby brand activated NFC-tagged scarves across an international tour. Every tap proved authenticity, captured a verified fan, and unlocked behind-the-scenes content tied to the match.

"We stopped guessing who was in the stands."

— Head of Fan Engagement

Sport · Merchandise

First-party data → sponsor value
VerifyRecogniseReward

Connected jerseys built the data backbone for sponsor uplift.

A global sportswear partner embedded Fan Connect into a connected jersey line. Each garment opened a digital companion, fed the fan graph, and turned a one-off purchase into an ongoing relationship for the club and its sponsors.

"The jersey became the channel."

— Commercial Director

Music · Tour

Every show, one Pass
ActivateRecogniseReward

Wristbands ran the entire tour as one fan loop.

An international touring act ran NFC wristbands as the spine of the campaign — tap-in at venue, post-show content unlock, exclusive drop access for verified attendees. The fan graph travelled with the tour.

"The fanbase finally felt like ours, not a platform's."

— Tour Manager
Built on SmartLinks

Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.

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Your story, next.

We work with clubs, artists, federations, and brands shipping at scale. Tell us what you're activating.

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