Fan Connect —Know your fans.Wherever they are.
Connected merchandise for sports, music & esports.
Fan Connect turns every jersey, ticket, scarf and vinyl into a tap-point — so you know who your fans are, where they actually live, and can prove what a sponsor's logo is worth.
Fan Connect —Know your fans.Wherever they are.
Connected merchandise for sports, music & esports.
Fan Connect turns every jersey, ticket, scarf and vinyl into a tap-point — so you know who your fans are, where they actually live, and can prove what a sponsor's logo is worth.
Identify. Locate. Activate.
Three jobs, one loop. Know who your fans are, see where they are in the world, and turn every product and sponsor logo into the connection that pays for it.
- 01 / 03
Identify
→ Known Fan
Turn anonymous buyers into known fans. Every tap on a jersey, ticket, scarf, vinyl or pin builds a first-party profile you actually own — no app required.
AuthenticateCryptographic NFC proves the product is real.
RewardRecognise the fan who paid for the real thing.
Authenticate + Reward — the dual action that separates real fans from the people who knowingly buy fakes.
- 02 / 03
Locate
→ Real Reach
See where fans actually are in the world — not where you sold to, but where they live, watch, and wear it. A jersey tapped in a Lagos bar, a scarf in a Tokyo bedroom, a vinyl in Berlin.
Geo-truthEvery tap is a real-world location, not a billing address.
Density mapsSee where your fanbase is concentrated, city by city.
Geo-truth + Density maps — every tap becomes a real location you can see and quantify.
- 03 / 03
Activate
→ Sponsor Value
Give sponsors what they're paying for: a direct, measurable line to opted-in fans through every sponsored shirt, hat, pin, and logo. Sponsorship becomes commercial, not decorative.
Sponsor-directSponsors message the fans wearing their logo — provably.
MeasurableEngagement per logo, per fan, per moment. Not impressions.
Sponsor-direct + Measurable — logos stop being decoration and start being a commercial channel.
Proof per logo,not per impression.
A sponsor's logo on a shirt is worth whatever the last valuation deck said. Tag the shirt and it becomes measurable: how many people tapped it, where they were, what they opened, and how many took the sponsor's offer. That is the number that renews a deal — and raises it.
Wherever fans actually show up,Fan Connect is the tap.
Know the fan behind every shirt.
Matchday tickets, stadium seating, scarves, jerseys, and every sponsor logo on them — turned into measurable fan identity and direct sponsor reach for clubs, leagues and federations.
- Match Tickets
- Stadium Seating
- Scarves & Jerseys
- Sponsor Activations
The superfan, signed in.
Vinyl, wristbands, tour merch and ticket drops that prove the fan was there, reward the loyal, and build the audience — and sponsor relationships — you actually own.
- Tour Wristbands
- Smart Vinyl
- Ticket Drops
- Merch Authentication
The arena is digital. The fan is real.
Roster jerseys, watch-party activations, arena seating and team drops — known fans for a vertical that lives between Twitch chat and sold-out arenas, with sponsor value that's actually measurable.
- Roster Jerseys
- Arena Seating
- Watch-Party Drops
- Team Activations
Proof of authenticity, built in.
Studio collectibles, props and limited editions carrying encrypted NFC — so every numbered piece proves what it is, and the collector who owns it stops being a stranger.
- Studio Collectibles
- Props & Replicas
- Limited Editions
- Provenance
Fan Connect is the connected-fan platform for sport, music and esports.
Fan Connect turns physical merchandise, tickets and stadium touchpoints into NFC and QR-activated experiences. A jersey, scarf, vinyl, pin badge or seat becomes a tap-point that identifies the fan, locates them in the world, and opens a direct line for clubs, labels and sponsors.
Built for sport, music and esports, Fan Connect is used by federations, clubs, labels and brand partners worldwide to own first-party fan data and prove sponsor value from impression to redemption.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.
Turn fan datainto sponsor value.
Talk to our team about Sport, Music, or Esports. We'll map your products and sponsor inventory to the loop and show you the fan data — and the commercial story — you should already own.