Turn every shirt, ticket, scarf and sponsor moment into a fan you know, can reward, and can bring back.
Fan Connect adds a simple tap or scan to the things fans already love, and links it to experiences inside your own app or website. Every interaction builds one fan profile that you own, for clubs, artists and entertainment brands.
Matchday, merchandise, membership and sponsor moments that recognise your supporters and keep them coming back.
Explore Sport
Vinyl, wristbands, tour merch and ticket drops that reward the loyal and build an audience you own.
Explore Music
Connected collectibles, props and limited editions that authenticate, delight and keep collectors close.
Explore EntertainmentRegistration, competitions, fan voting, quizzes, prize draws, content and rewards, running inside your existing app or website with single sign-on. No new app for fans.
Example: fan-voted Player of the Match, opening in-app late in the game and closing after the final whistle, with a sponsor 'presented by' slot.
Any physical product can become a digital entry point: wristbands, shirts, scarves, pins and collectibles. One tap or scan, no app.
Includes Tap to Donate: tap, choose an amount, pay with Apple Pay or Google Pay.
Three jobs, one loop. Know who your fans are, see where they are in the world, and turn every product and sponsor logo into the connection that pays for it.
→ Known Fan
Turn anonymous buyers into known fans. Every tap on a jersey, ticket, scarf, vinyl or pin builds a first-party profile you actually own — no app required.
Cryptographic NFC proves the product is real.
Recognise the fan who paid for the real thing.
Authenticate + Reward — the dual action that separates real fans from the people who knowingly buy fakes.
→ Real Reach
See where fans actually are in the world — not where you sold to, but where they live, watch, and wear it. A jersey tapped in a Lagos bar, a scarf in a Tokyo bedroom, a vinyl in Berlin.
Every tap is a real-world location, not a billing address.
See where your fanbase is concentrated, city by city.
Geo-truth + Density maps — every tap becomes a real location you can see and quantify.
→ Sponsor Value
Give sponsors what they're paying for: a direct, measurable line to opted-in fans through every sponsored shirt, hat, pin, and logo. Sponsorship becomes commercial, not decorative.
Sponsors message the fans wearing their logo — provably.
Engagement per logo, per fan, per moment. Not impressions.
Sponsor-direct + Measurable — logos stop being decoration and start being a commercial channel.
A sponsor's logo on a shirt is worth whatever the last valuation deck said. Tag the shirt and it becomes measurable: how many people tapped it, where they were, what they opened, and how many took the sponsor's offer. That is the number that renews a deal — and raises it.
Every interaction becomes a relationship you own and value you can prove.
Anonymous interactions become fan profiles you can recognise and reach.
Voting, rewards and connected products that give supporters a reason to return.
A direct channel that doesn't depend on an algorithm.
First-party insight in one place, not scattered across platforms.
Relevant, personalised moments, not just bigger reach.
Clear reporting for the commercial team and every partner.
Turn anonymous supporters into known fan profiles.
Give fans reasons to come back between events.
Measurable reach and response for partners.
Data and insights in one connected view.
Known fans. Deeper engagement. Sponsor value.
Higher retention and repeat purchase.
Exclusivity and personalisation fans will pay for.
More visibility to offer sponsors, partners and creators.
Long-term relationships, not one-off campaigns.
Turn buyers into fans, and fans into advocates.
First-party data to sharpen every campaign.
Matchday tickets, stadium seating, scarves, jerseys, and every sponsor logo on them — turned into measurable fan identity and direct sponsor reach for clubs, leagues and federations.
Vinyl, wristbands, tour merch and ticket drops that prove the fan was there, reward the loyal, and build the audience — and sponsor relationships — you actually own.
Roster jerseys, watch-party activations, arena seating and team drops — known fans for a vertical that lives between Twitch chat and sold-out arenas, with sponsor value that's actually measurable.
Studio collectibles, props and limited editions carrying encrypted NFC — so every numbered piece proves what it is, and the collector who owns it stops being a stranger.
Fan Connect connects digital experiences, physical products and matchday touchpoints to one fan profile, using NFC and QR-activated experiences. A jersey, scarf, vinyl, pin badge or seat becomes a tap-point that identifies the fan, locates them in the world, and opens a direct line for clubs, labels and sponsors.
Built for sport (including esports), music and entertainment, Fan Connect helps clubs, rights-holders, labels and their sponsors own first-party fan data and prove sponsor value from impression to redemption.
Attention is not connection.
Reach fades. Known fans stay — and keep creating value for the club and its partners. Talk to our team about Sport, Music, or Esports, and we'll map your products and sponsor inventory to the loop to show you the fan data — and the commercial story — you should already own.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform
