Turn every shirt, ticket, scarf and sponsor moment into a fan you know, can reward, and can bring back.
Fan Connect adds a simple tap or scan to the things fans already love, and links it to experiences inside your own app or website. Every interaction builds one fan profile that you own, for clubs, artists and entertainment brands.
Engage fans through digital experiences or connected physical touchpoints, all within one platform.
Connected merchandise, seats, sponsor assets, coins, pins, wristbands and collectibles. One tap or scan, no app.
Includes Tap to Donate: tap, choose an amount, pay with Apple Pay or Google Pay.
Competitions, voting, predictions, quizzes, games, content and digital rewards, running inside your existing app or website. No new app for fans.
Example: fan-voted Player of the Match, opening in-app late in the game and closing after the final whistle, with a sponsor 'presented by' slot.
Every interaction connects to the same fan profile.
Registration, voting, competitions, content and rewards.
Wristbands, merchandise, apparel and collectibles.
Entry, seats, concourses, fan zones and hospitality.
Each scan or tap adds to a first-party fan record. That record feeds a CRM and live dashboards, so you know who your fans are and what they want.
Products, tickets, venues, sponsor activations and digital experiences.
Consent-based and app-free, so fans choose what they share.
Every interaction adds to one first-party fan record.
Live in your CRM, analytics and dashboards.
Try it · walk a fan's matchday
Fan hasn't opted in — nothing is collected.
Sam C.
Eastvale FC supporter · example fan
Timeline
CRM · one profile per fan
Analytics · what drives engagement
Dashboards · sponsor-ready
Live views by season, tour or campaign.
Data is only useful when you own it. With Fan Connect, you do.
See the dashboardEvery interaction becomes a relationship you own and value you can prove.
Anonymous buyers
Interactions become fan profiles you can recognise and reach.
A sponsor's logo on a shirt is worth whatever the last valuation deck said. Tag the shirt and it becomes measurable: how many people tapped it, where they were, what they opened, and how many took the sponsor's offer. That is the number that renews a deal — and raises it.
One connected fan ecosystem. Data and insights in one connected view.
Turn anonymous supporters into known fan profiles.
Higher retention and repeat purchase.
Long-term relationships, not one-off campaigns.
Give fans reasons to come back between events.
Exclusivity and personalisation fans will pay for.
Turn buyers into fans, and fans into advocates.
Measurable reach and response for partners.
More visibility to offer sponsors, partners and creators.
First-party data to sharpen every campaign.
Known fans. Deeper engagement. Sponsor value.
Football, rugby, cricket, motorsport, athletes and arena sport: matchday tickets, jerseys and every sponsor logo on them — turned into measurable fan identity and direct sponsor reach for clubs, leagues and federations.
Open Sport
Vinyl, wristbands, tour merch and ticket drops that prove the fan was there, reward the loyal, and build the audience — and sponsor relationships — you actually own.
Open Music
Studio collectibles, props and limited editions carrying encrypted NFC — so every numbered piece proves what it is, and the collector who owns it stops being a stranger.
Open EntertainmentFan Connect connects digital experiences, physical products and matchday touchpoints to one fan profile, using NFC and QR-activated experiences. A jersey, scarf, vinyl, pin badge or seat becomes a tap-point that identifies the fan, locates them in the world, and opens a direct line for clubs, labels and sponsors.
Built for sport, music and entertainment, Fan Connect helps clubs, rights-holders, labels and their sponsors own first-party fan data and prove sponsor value from impression to redemption.
Attention is not connection.
Reach fades. Known fans stay — and keep creating value for the club and its partners. Talk to our team about Sport, Music, or Entertainment, and we'll map your products and sponsor inventory to the loop to show you the fan data — and the commercial story — you should already own.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform
