Fan Connect —Know your fans.Wherever they are.
Connected merchandise for sports, music & esports.
Fan Connect turns every jersey, ticket, scarf, vinyl, and sponsor logo into a tap-point. Anonymous buyers become known fans, you see where in the world they actually are.
Fan Connect —Know your fans.Wherever they are.
Connected merchandise for sports, music & esports.
Fan Connect turns every jersey, ticket, scarf, vinyl, and sponsor logo into a tap-point. Anonymous buyers become known fans, you see where in the world they actually are, and your sponsors get a direct line to them.
Identify. Locate. Activate.
Three jobs, one loop. Know who your fans are, see where they are in the world, and turn every product and sponsor logo into the connection that pays for it.
- 01 / 03
Identify
→ Known Fan
Turn anonymous buyers into known fans. Every tap on a jersey, ticket, scarf, vinyl or pin builds a first-party profile you actually own — no app required.
AuthenticateCryptographic NFC proves the product is real.
RewardRecognise the fan who paid for the real thing.
Authenticate + Reward — the dual action that separates real fans from the people who knowingly buy fakes.
- 02 / 03
Locate
→ Real Reach
See where fans actually are in the world — not where you sold to, but where they live, watch, and wear it. A jersey tapped in a Lagos bar, a scarf in a Tokyo bedroom, a vinyl in Berlin.
- 03 / 03
Activate
→ Sponsor Value
Give sponsors what they're paying for: a direct, measurable line to opted-in fans through every sponsored shirt, hat, pin, and logo. Sponsorship becomes commercial, not decorative.
Wherever fans actually show up,Fan Connect is the tap.
Know the fan behind every shirt.
Matchday tickets, stadium seating, scarves, jerseys, and every sponsor logo on them — turned into measurable fan identity and direct sponsor reach for clubs, leagues and federations.
- Match Tickets
- Stadium Seating
- Scarves & Jerseys
- Sponsor Activations
The superfan, signed in.
Vinyl, wristbands, tour merch and ticket drops that prove the fan was there, reward the loyal, and build the audience — and sponsor relationships — you actually own.
- Tour Wristbands
- Smart Vinyl
- Ticket Drops
- Merch Authentication
The arena is digital. The fan is real.
Roster jerseys, watch-party activations, arena seating and team drops — known fans for a vertical that lives between Twitch chat and sold-out arenas, with sponsor value that's actually measurable.
- Roster Jerseys
- Arena Seating
- Watch-Party Drops
- Team Activations
Fan Connect is the connected-fan platform for sport, music and esports.
Fan Connect turns physical merchandise, tickets and stadium touchpoints into NFC and QR-activated experiences. A jersey, scarf, vinyl, pin badge or seat becomes a tap-point that identifies the fan, locates them in the world, and opens a direct line for clubs, labels and sponsors.
Built for sport, music and esports, Fan Connect is used by federations, clubs, labels and brand partners worldwide to own first-party fan data and prove sponsor value from impression to redemption.
Champions 2003 —a legacy, re-tapped.
We activated the 2003 England Rugby World Cup legends' campaign with connected shirts that open exclusive stories, memories, and player support content — every tap a known fan.
World Champions
2003 Legacy
22 Legends
Connected Forever
Global Reach
Tap-In Fan Engagement
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.
Turn fan datainto sponsor value.
Talk to us about Sport, Music, or Esports. We'll map your products and sponsor inventory to the loop and show you the fan data — and the commercial story — you should already own.