01
Connected products
Any physical product can become a digital entry point: wristbands, shirts, scarves, pins and collectibles. One tap or scan, no app.
Includes Tap to Donate: tap, choose an amount, pay with Apple Pay or Google Pay.
SPORT · MUSIC · ENTERTAINMENT
Know your fans.Know your community.
Turn every shirt, ticket, scarf and sponsor moment into a fan you know, can reward, and can bring back.
Fan Connect adds a simple tap or scan to the things fans already love, and links it to experiences inside your own app or website. Every interaction builds one fan profile that you own, for clubs, artists and entertainment brands.
Who it’s for
Pick your world.
Two ways in
In your app. In their hands.
02
Digital experiences
Registration, competitions, fan voting, quizzes, prize draws, content and rewards, running inside your existing app or website with single sign-on. No new app for fans.
Example: fan-voted Player of the Match, opening in-app late in the game and closing after the final whistle, with a sponsor 'presented by' slot.
Data, CRM & Analytics
Every tap becomes data you own.
Each scan or tap adds to a first-party fan record. That record feeds a CRM and live dashboards, so you know who your fans are and what they want.
- 01
Tap or scan
Products, tickets, venues, sponsor activations and digital experiences.
- 02
Fan opts in
Consent-based and app-free, so fans choose what they share.
- 03
Profile builds
Every interaction adds to one first-party fan record.
- 04
Insight appears
Live in your CRM, analytics and dashboards.
Try it · walk a fan's matchday
Fan hasn't opted in — nothing is collected.
What the club sees
Sam C.
Eastvale FC supporter · example fan
Timeline
- Nothing yet — walk the day or tap a stop.
Where it lands
CRM · one profile per fan
Segments appear here
Analytics · what drives engagement
Shirts
Events
Tickets
Sponsor
Dashboards · sponsor-ready
Live views by season, tour or campaign.
Data is only useful when you own it. With Fan Connect, you do.
See the dashboardWhat changes with Fan Connect
What changes when you know your fans.
Every interaction becomes a relationship you own and value you can prove.
Before
Anonymous buyers
With Fan Connect
Every fan, known.
Interactions become fan profiles you can recognise and reach.
For Sponsors
Proof per logo,not per impression.
A sponsor's logo on a shirt is worth whatever the last valuation deck said. Tag the shirt and it becomes measurable: how many people tapped it, where they were, what they opened, and how many took the sponsor's offer. That is the number that renews a deal — and raises it.
Sponsor report
Your Partner · Home shirt
Taps per sponsored item
Where those fans are, by region
What they opened after the tap
Player voteClub storyPartner offer
Redemptions of the sponsor's offer
Outcomes · The commercial case
Engagement that pays back.
One connected fan ecosystem. Data and insights in one connected view.
Known fans
Turn anonymous supporters into known fan profiles.
Lifetime value
Higher retention and repeat purchase.
Sustained interaction
Long-term relationships, not one-off campaigns.
Deeper engagement
Give fans reasons to come back between events.
Product value
Exclusivity and personalisation fans will pay for.
Loyalty
Turn buyers into fans, and fans into advocates.
Sponsor value
Measurable reach and response for partners.
Partnerships
More visibility to offer sponsors, partners and creators.
Insight
First-party data to sharpen every campaign.
Known fans. Deeper engagement. Sponsor value.
Sport · Music · Entertainment
Wherever fans show up.
Sport
Know the fan behind every shirt.
Football, rugby, cricket, motorsport, athletes and arena sport: matchday tickets, jerseys and every sponsor logo on them — turned into measurable fan identity and direct sponsor reach for clubs, leagues and federations.
Open Sport
Music
The superfan, signed in.
Vinyl, wristbands, tour merch and ticket drops that prove the fan was there, reward the loyal, and build the audience — and sponsor relationships — you actually own.
Open Music
Entertainment
Proof of authenticity, built in.
Studio collectibles, props and limited editions carrying encrypted NFC — so every numbered piece proves what it is, and the collector who owns it stops being a stranger.
Open EntertainmentAbout Fan Connect
Fan Connect is the connected-fan platform for sport, music and entertainment.
Fan Connect connects digital experiences, physical products and matchday touchpoints to one fan profile, using NFC and QR-activated experiences. A jersey, scarf, vinyl, pin badge or seat becomes a tap-point that identifies the fan, locates them in the world, and opens a direct line for clubs, labels and sponsors.
Built for sport, music and entertainment, Fan Connect helps clubs, rights-holders, labels and their sponsors own first-party fan data and prove sponsor value from impression to redemption.
Selected experience across fan-led industries
Clubs & Federations
England Rugby
Scotland FA
Aberdeen FCCT
Sport Brands
Castore
Big Bobble Hats
Music & Entertainment
Pinewood
Makinarium Studio Edition
Identify · Locate · Activate
Attention is not connection.
Turn fan datainto sponsor value.
Reach fades. Known fans stay — and keep creating value for the club and its partners. Talk to our team about Sport, Music, or Entertainment, and we'll map your products and sponsor inventory to the loop to show you the fan data — and the commercial story — you should already own.
No setup fees · Rapid deployment · Enterprise support
Built on SmartLinks
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform