One platform.Three ways in.
Not every brand needs the full engagement stack on day one. Fan Connect ships in three editions so the chip in the shirt can do exactly as much — or as little — as your team is ready to run.
Edition 01 — Bridge
Power your own experience.
A tap hands off to your app, your site, your platform — enriched with everything we know about the product the fan just touched. We don't replace your UX. We make it smarter.
Built for
Bands with their own merch app. Clubs with an existing fan platform. Anyone who's already built the destination and needs the chip to point at it with context.
Tap opens your URL or native app deep link. No detour through a Fan Connect screen.
Size, design, batch, purchase location, edition — passed through with the Bridge.
Cryptographic NFC means your app receives a verified product, not a guess.
Assign a print run to a tour, club, or drop in one pass. Your endpoint sees it instantly.
Edition 02 — Inform
Give every product a voice.
A one-way fan-facing surface: provenance, product info, event details, drop pages, lyrics, line-ups, care instructions, digital product passports. Built, hosted and updated by us.
Built for
Mass-market merch, DPP-driven runs, and rights-holders who want a clean, branded landing for every tap — without operating an engagement programme.
Your visual identity, your content, your CTAs — rendered instantly on tap.
Compliant with EU ESPR and textile DPP requirements. Future-proof the chip you're already paying for.
Update destinations, swap content, push event info — without re-tagging a single product.
Anonymous geo and frequency data, so you see where the product lives in the world.
Edition 03 — Engage
Run the full loop.
The complete Fan Connect platform. Identify who your fans are, locate where they actually are, and activate them — and the sponsors who pay to reach them. Everything from Bridge and Inform plus the engagement layer.
Built for
Rights-holders building a first-party fanbase: clubs, leagues, labels, artists, festivals and venues who want every product to be a relationship.
Turn anonymous buyers into first-party profiles with one tap. No app, no form.
Density maps, travel signal, real diaspora — see where your fanbase actually lives.
Pre-sales, VIP unlocks, sponsor-direct messaging and measurable activation per logo.
Tier fans by depth of fandom, not just frequency of spend.
At a glance
What's in each edition.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.
Not sure which edition fits?
Most teams start with Bridge or Inform and graduate to Engage as the programme scales. Tell us what you're shipping and we'll show you the shortest path in.