Professional teams
Team hubs
Turn every jersey into a direct route to the roster, matchday and the fans who follow both.
Fan Connect · Esports
The fans behindevery roster.
Connected jerseys, gaming gear and tournament passes that turn anonymous audiences into known fans — ready for team content, rewards and sponsor moments.
Connected esports
Vanguard Protocol · Match hub
Touchpoint
Jersey · Headset · Pass
Anonymous
Viewer or buyer
Known
First-party fan ID
Activated
Content · Drops · Rewards
One connected esports ecosystem
From the roster to the arena.
The physical things fans already value become the direct, measurable channel teams and partners have been missing.
Tournament operators
Event engine
Make credentials, tickets and arena touchpoints part of one measurable tournament journey.
Connected products
Gear ecosystem
Jerseys, controllers and headsets that unlock settings, content, proof and loyalty.
Brand partners
Sponsor signal
Trigger useful rewards around real tournament moments — and prove who took part.
Connected gear
The product is the platform.
The equipment and merchandise fans already value become useful digital channels — each with an experience shaped around the product.
Helix Arena · 01 / 04
Player controllers
A controller becomes a route into a pro player's exact setup, training drills and match POV.
Pro loadouts
Button maps
Training drills
Product support
Connected esports identity
One supporter.Every signal connected.
A jersey tap should not live apart from a tournament visit or a headset registration. Fan Connect joins those moments into one identity the rights-holder owns.
01 / 04
A real-world signal
A supporter taps the team jersey, credential, controller or headset they already own.
02 / 04
A persistent identity
The product and the opted-in fan become one recognisable relationship across every future interaction.
03 / 04
One fan, many contexts
Team, tournament, gear and sponsor activity enrich the same first-party profile instead of creating four silos.
04 / 04
The next action
Serve relevant content, access, rewards and drops based on what that fan owns and does.
OwnsTeam jersey
AttendsLive finals
UnlocksEarly drops
Meridian Masters · Tournament journey
One pass. Every moment of the final.
The credential is more than entry. It carries the supporter from arrival and live play into a lasting team relationship.
Arrive known
01A smart credential recognises the opted-in supporter and opens the right access, venue guidance and team experience.
Follow live
02Scores, player cameras and bracket progress sit in one event portal instead of disappearing across separate channels.
Act on context
03The team can trigger voting, content and rewards around the match the supporter is actually watching.
Keep the moment
04A finals badge becomes a persistent collectible — and a reason to return for the next fixture, drop or tournament.
Northline Energy · Power Play
Sponsorship triggered by the game.
When Vanguard hits ten eliminations, Northline unlocks a reward through the supporter’s connected touchpoint. The moment is timely, useful and attributable — not another logo impression.
Trigger
10 eliminations
Audience
Known supporters
Reward
+500 fan XP
Measured
Claim to return
From live play to measurable value.
Track who qualified, who claimed, which reward they chose and whether they returned — while the team retains the fan relationship.
The Loop — Esports
From first tap to the next tournament.
Team merchandise, gaming hardware and event credentials all feed one repeatable system: identify the supporter, understand the context and activate the next valuable moment.
- 01 / 03
Identify
→ Known Fan
Turn an anonymous viewer or merchandise buyer into a known supporter. A tap on their jersey, controller, headset or pass creates a first-party profile — no app required.
Verify gearProve the product or credential is genuine.
RecogniseRemember the supporter behind the product.
Verified gear + supporter recognition — physical ownership becomes a durable digital identity.
- 02 / 03
Locate
→ Real Reach
See where supporters connect across home setups, retail, watch parties and live tournaments — based on real interactions, not assumed social reach.
Real contextKnow where the fan actually taps and participates.
Fan patternsConnect team, event and product behaviour.
Real context + fan patterns — understand the audience around every roster and tournament.
- 03 / 03
Activate
→ Next Action
Use the same touchpoints for player content, member access, product support, timed drops and measurable sponsor rewards — personalised to the fan.
Team-directReach known fans without renting the audience again.
ProvableMeasure opens, claims, redemptions and return visits.
Team-direct + provable — every activation feeds the relationship instead of ending with the impression.
Esports · FAQ
What teams and tournament operators ask first.
Team jerseys, hoodies, caps, player cards, tournament credentials, lanyards, controllers, headsets and collector editions can all carry NFC or QR touchpoints. The digital experience is shaped around the item, so a controller can open a player loadout while a credential opens the event journey.
Fan Connect · Esports
Run The Loopon your fanbase.
Talk to our team about rosters, tournament merch, and gaming peripherals — and the first-party fan data your org should already own.
No setup fees · Rapid deployment · Enterprise support