The Fan Connect glossary.

A short-range wireless standard that lets a phone read a passive chip in a sticker, label, garment, or ticket with a single tap.

An NXP NFC chip that signs every tap with a unique cryptographic message, making each scan verifiable and counterfeit-resistant.

A web-standard URL format from GS1 that encodes product identifiers (GTIN, batch, serial) so a single QR or NFC tag serves both retail and consumer-facing systems.

An EU-mandated digital record of a product's identity, materials, repairability, and end-of-life, accessed via a data carrier on the product.

Identity and behavioural data collected directly from a fan's own interactions — owned by the rights-holder, not rented from a platform.

The measurable, fan-facing value a sponsor delivers on top of its logo placement — content, rewards, access, or experiences tied to verified fans.

Fan Connect's four-verb operating model: Activate the tap-point, Identify the fan, Recognise their value, Reward them — then repeat.

A garment label, hangtag, or product label that embeds an NFC chip or QR code so the product itself is the channel.