Regulation
Digital Product Passport
DPP
An EU-mandated digital record of a product's identity, materials, repairability, and end-of-life, accessed via a data carrier on the product.
The Digital Product Passport (DPP) is the European Union's mechanism for making product information machine-readable across a product's full lifecycle. Introduced under the Ecodesign for Sustainable Products Regulation (ESPR), it requires that every covered product carries a data carrier — a QR code, NFC chip, or similar — that resolves to a structured record of who made it, what it is made of, how to repair it, and how to dispose of it.
Who is affected
The first wave covers textiles, batteries, electronics, and construction products. Apparel and merchandise fall squarely inside scope. By 2027 most categories sold in or into the EU will require a passport.
Why this is also a fan opportunity
The DPP is a regulatory burden — but the data carrier on every product is also the perfect fan-engagement tap-point. Fan Connect pairs the compliance layer (provenance, materials, repair) with an engagement layer (drops, rewards, community) behind the same tap. One chip, two outcomes: regulator satisfied, fan identified.