Technology
GS1 Digital Link
A web-standard URL format from GS1 that encodes product identifiers (GTIN, batch, serial) so a single QR or NFC tag serves both retail and consumer-facing systems.
GS1 Digital Link is a URI syntax for product identifiers. It lets a single web URL — encoded in a QR code or NFC chip — carry a globally unique GTIN, plus optional batch, serial, and expiry data. Retailers can scan it for stock; consumers can tap it for information.
For Digital Product Passport compliance, GS1 Digital Link is the recommended encoding because it is already supported by retail scanners worldwide and resolves to a regular web page for consumers. Fan Connect's resolver speaks GS1 Digital Link natively, so the same tag does double duty as supply-chain identifier and consumer tap-point.