Product
Smart Label
A garment label, hangtag, or product label that embeds an NFC chip or QR code so the product itself is the channel.
A smart label is any physical label on a product — woven into a garment, sewn into a seam, printed on a hangtag, embossed on a sleeve — that contains an NFC chip, a QR code, or both. It turns the product itself into the marketing and identity channel, with zero packaging changes and zero app dependency.
Common formats
- Woven NFC patches — sewn or heat-applied into garments.
- Care labels — chip embedded in the standard wash-care label.
- Wet inlays — clear flexible chips applied under an existing patch.
- Swing tags and hangtags — retail-facing tags with NFC/QR.
- Pin badges, keep tags, wristbands — non-garment formats fans keep.