Music · Vertigo Live · The Colosseum
Kaleo at The Colosseum —one ticket, the whole night.
Fan Connect's platform powered connected ticketing and merchandising portals for Vertigo Live and Kaleo's exclusive concert in Rome.
Kaleo · The Colosseum · Fan Connect powered by Prove Anything
NFC Ticketing
Tap-In Venue Access
Travel & Stay
In-Portal Planning
Authenticated Merch
Verified At Source
The brief
Fan Connect's platform powered Kaleo's connected merchandising and ticketing portals for their exclusive concert The Colosseum in Rome.
Ticket Portals provided an end-to-end solution with links to exclusive footage, merchandise offers, ticket details, travel and hotel information. NFC-enabled tickets opened the concert and provided an ongoing connection to the event, updatable with further content and exclusive fan opportunities and offers.
A one-night-only show at The Colosseum.
Kaleo's exclusive concert at The Colosseum in Rome was always going to be more than a gig. For Vertigo Live, the ticket had to match the occasion — a single object that gave fans access, context and something to keep afterwards.
Fan Connect's platform powered the connected merchandising and ticketing portals for the event, turning the ticket into the centre of the whole night rather than just a door pass.
What the Ticket Portal carried.
The Ticket Portal pulled everything into one place: ticket details, travel and hotel information, merchandise offers and exclusive footage. Fans reached it with one tap — no app to install, no account to create before the show.
That simplicity matters at a one-off event. The fan is thinking about travel, timing and the show itself, not about signing up for another platform.
Access first, keepsake after.
The NFC-enabled ticket opened the venue on the night, then stayed alive as a keepsake. After the show, the portal could be updated with further content, exclusive fan opportunities and offers.
A paper stub stops being useful the moment it is torn; a connected ticket stays a route back to the people who were there.
Merchandise, verified at source.
Merchandise for the show was authenticated as well as sold, so an item bought around the concert could prove what it was rather than relying on the packaging it came in.
Ticketing and merchandise ran on the same connected identity, which meant one audience instead of two disconnected lists — and one clear picture of who attended, what they engaged with and what they kept.
One night,kept.
Tickets that open the whole show and keep working afterwards — with merchandise authenticated on the same connected identity.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.
See the platform