Every Fan Becomes a Sponsor Activation Point
Fan Connect's connected merchandise transforms every piece of fan gear into a sponsor activation touchpoint. Whether fans are in the stadium, at their local pub, or watching from home.
Connected matchday network
Activation Everywhere
One connected shirt can unlock sponsor value in the stadium, at partner venues and at home.
Read: the sponsorship proof problem
Stadium activation
Tap the shirt. Reward the moment.
A sponsor moment built into merchandise, connected to a useful reward while the supporter is still inside the stadium.
Partner venue sync
The same identity carries into pubs, hospitality and fan zones.
3
Connected environments
One fan identity.
Everywhere.
What a sponsor can be shown.
Taps per sponsored item
Where those fans are, by region
What they opened after the tap
Redemptions of the sponsor's offer
Fan Connect's connected merchandise transforms stadium sponsor activations through real-time fan data
- Smart jersey tap-to-activate sponsor offers at concourses
- Location-based sponsor content triggered by merchandise interactions
- Real-time crowd sentiment data for dynamic sponsor messaging
- Interactive sponsor zones activated by fan merchandise
Example: Cresta Soda zones activate when fans wearing smart jerseys approach, offering personalised refreshments based on fan loyalty data
Pubs, sports bars, and hospitality venues become sponsor activation points through Fan Connect technology
- Smart merchandise triggers sponsor promotions at partner venues
- Cross-venue loyalty programmes activated by fan gear
- Sponsor-branded experiences unlock based on fan merchandise
- Real-time game emotion tracking enhances sponsor messaging
Example: Fans wearing connected jerseys at partner pubs unlock exclusive Harbour Bank experiences and matchday specials
Connected merchandise enables sponsor activation in fans' homes through smart integrations
- Smart TV integration triggered by merchandise interactions
- Sponsor content delivered during live viewing experiences
- Home delivery activations based on fan engagement data
- Social sharing rewards powered by connected merchandise
Example: Northline Energy matchday rewards unlock when supporters tap their connected shirts while watching at home
Fan Connect Capabilities
The technology powering next-generation sponsor activations through connected merchandise
Smart Merchandise Integration
Every piece of connected merchandise becomes a sponsor activation touchpoint
Real-Time Data Stream
Live fan emotion, location, and engagement data powers dynamic sponsor content
Cross-Venue Tracking
Follow fan journeys from stadium to pub to home for omnichannel sponsor experiences
Performance Analytics
Measure sponsor activation effectiveness across all touchpoints and venues
Why Sponsors Love Fan Connect
Connected merchandise data creates unprecedented sponsor activation opportunities
Emotion-Driven Activations
Fan Connect's real-time emotion tracking enables sponsors to activate content based on fan sentiment - celebration moments, tension peaks, or victory euphoria
Location Intelligence
Know when your fans are at partner venues, at home, or in the stadium to deliver perfectly timed sponsor experiences and offers
Purchase Journey Tracking
Track the complete fan journey from sponsor activation to purchase, measuring true ROI of every interaction and touchpoint
Community Amplification
Connected merchandise creates viral moments - when groups of fans interact, sponsor content amplifies across their networks automatically
Measurable ROI
Track every interaction, optimise every activation, maximise sponsor value
Premium Sponsor Rates
Justify 3x higher sponsorship fees with real-time engagement data and activation tracking
Cross-Venue Revenue
Monetise fan experiences beyond match days through pub partnerships and home activations
Sponsor Retention
Prove ROI with concrete engagement metrics, leading to longer partnership deals
New Revenue Streams
Create venue partnership programmes and at-home activation packages
Perfect Timing
Activate content at peak emotion moments - goals, victories, celebrations
Omnichannel Presence
Follow fans from stadium to pub to home with consistent, contextual messaging
Purchase Attribution
Track exact ROI from sponsor activation to purchase conversion
Viral Amplification
Connected fans create organic word-of-mouth marketing moments
Ready to Transform Your Sponsor Activations?
Discover how Fan Connect's connected merchandise technology can unlock new revenue streams and deliver unprecedented sponsor value.