Give partners fans,
not impressions.
Sponsors can present the moments fans care about (fan voting, prize draws, content, matchday zones and connected products) and see who took part.
Sponsor activation across the fan journey.
Measure participation, supporter responses and campaign performance across every activation.
At home
- Connected merchandise
- Second-screen activities
- Exclusive partner content
In-stadium
- Sponsored Player of the Match voting and quizzes
- QR or NFC offers
- Fan zone competitions
Across venues
- Pub and hospitality activations
- Cross-venue competitions
- Sponsor-funded rewards
Sponsors gain measurable participation, supporter insight and clearer activation reporting.
Connected matchday network
Activation Everywhere
One connected shirt can unlock sponsor value in the stadium, at partner venues and at home.
Read: the sponsorship proof problem
Stadium activation
Tap the shirt. Reward the moment.
A sponsor moment built into merchandise, connected to a useful reward while the supporter is still inside the stadium.
Partner venue sync
The same identity carries into pubs, hospitality and fan zones.
3
Connected environments
One fan identity.
Everywhere.
What a sponsor can be shown.
Taps per sponsored item
Where those fans are, by region
What they opened after the tap
Redemptions of the sponsor's offer
Sponsor-presented voting, prize draws and offers at seats, concourses and fan zones.
Partner offers in hospitality and at club and community venues.
Sponsor-presented content and competitions in the club app between matches.
Fan Connect Capabilities
The technology powering next-generation sponsor activations through connected merchandise
Smart Merchandise Integration
Every piece of connected merchandise becomes a sponsor activation touchpoint
Presented-by Moments
Sponsor branding on fan voting, competitions and content.
Cross-Venue Tracking
Follow fan journeys from stadium to pub to home for omnichannel sponsor experiences
Performance Analytics
Measure sponsor activation effectiveness across all touchpoints and venues
Measurable ROI
Track every interaction, optimise every activation, maximise sponsor value
Stronger renewals
Show partners real engagement data at renewal time.
Cross-Venue Revenue
Monetise fan experiences beyond match days through pub partnerships and home activations
Sponsor Retention
Prove ROI with concrete engagement metrics, leading to longer partnership deals
New Revenue Streams
Create venue partnership programmes and at-home activation packages
Omnichannel Presence
Follow fans from stadium to pub to home with consistent, contextual messaging
Measured response
See taps, opens, entries and redemptions.
Ready to Transform Your Sponsor Activations?
Discover how Fan Connect's connected merchandise technology can unlock new revenue streams and deliver unprecedented sponsor value.