For clubs, leagues, federations, esports orgs and artist rosters shipping across many seasons. We start narrow, prove the loop on one focused pilot, then widen the scope across products, channels and sponsors.
Is this you?
The Programme suits organisations who will ship merchandise, matchday, ticketing and sponsor activations again and again — and want one system underneath all of it.
Signals that say Programme
Signals that say Drop instead
What it looks like
The pilot is the contract; the programme is the relationship. Here is how each phase runs and who carries what.
One product, one moment, one measurable goal. We deliberately keep the first scope narrow — small enough to ship in weeks, specific enough that the result is unarguable.
Help scope the use case and agree how success will be measured.
Nominate the first use case and an owner who can move.
A one-page pilot definition with a number attached to it.
We embed the tags and build the experience; you launch it the way you launch anything else. The pilot proves the full loop end-to-end — identify, locate, activate, measure — on real fans, not in a slide.
Tag, build, host, monitor and support the launch.
Ship it through your normal retail, matchday or tour channel.
A live connected product and real taps in the field.
First-party fan signal, tap density, geographic spread, activation lift. A joint review against the goal set in Phase 1 — including the parts that did not work.
Prepare and present the read, with the raw data alongside it.
Bring the commercial context to interpret it against.
An evidenced view of what the loop is worth to you.
Add products, channels, sponsors and seasons. The platform is already in place, so each new use case is configuration rather than a new procurement cycle — and each one inherits the fan data the last one gathered.
Roll out new use cases and keep the data model coherent.
Prioritise where the next value sits.
A capability that compounds instead of resetting.
Phase 4, in practice
Nothing here needs a new platform. Each addition uses the identities, the data model and the content layer you already have.
Shirts, scarves, membership cards, collectibles, kit for every tier — all in one identity system.
Retail, matchday, tour, e-commerce and ticketing, each feeding the same fan record.
Sponsor-direct activation with measurable taps, not estimated impressions.
Every season adds to the audience rather than starting a new campaign from zero.
What we need from you
Most stalled programmes stall on the second one. An owner who can decide is worth more than a perfect brief.
Apply for a pilot
A line each is enough. We reply within two working days with a scope, a timeline and a number — not a deck.
Where it goes
Each of these is a use case a programme typically adds once the first pilot has read well.
Seats, signage, concessions and access credentials turned into scannable touchpoints on the day.
In-stadiumSponsor-direct experiences behind the tap, with taps counted rather than impressions estimated.
Sponsor activationsEvery item across the range individually identifiable, authenticated and contactable after sale.
Connected merchandiseHow we scope it
Narrow first, wide later.A pilot that ships in weeks beats a platform that arrives next year.
Before you ask
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.
One product, one moment, one measurable goal. We'll come back with a shape, a timeline and a number — and what the wider programme looks like if it works.