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Connected Products

Any product can becomea digital entry point.

Wristbands, shirts, scarves, pins and collectibles that open a live digital experience with one tap or scan. No app. Every tap feeds the same fan profile.

No App Required
Verified Authentic
Dynamic Content
Iron Works FC connected shirt, scarf, cap, pin and collector card beside a phone showing the club shop portal

How It Works

Four simple steps transform every product into a powerful fan engagement tool.

01

Tap

Fan taps their phone on the NFC-enabled product — no app download required.

02

Verify

Instant authentication confirms the product is genuine and captures first-party data.

03

Unlock

Exclusive content, videos, and experiences are delivered directly to their device.

04

Engage

Ongoing relationship with dynamic content that evolves with team achievements.

Continuous engagement cycle

Product categories

Every product, a gateway

From the wristband at the gate to the shirt on your back, each item opens something a supporter can only get by owning it.

Connected event wristband with an NFC symbol beside a phone showing an event access portal

Wristbands

Event and matchday access at the gate, today's agenda in your pocket, and automatic entry into free prize draws.

Connected home shirt beside a phone showing its verification portal

Shirts & Apparel

Every shirt carries its own identity. Supporters tap to verify it is genuine, see the match it belongs to, and resell it safely.

Collectible enamel pin badge with an NFC symbol beside a numbered certificate and a phone

Pins & Collectibles

Limited edition runs where every piece carries its provenance — what it is, where it came from, and the collectable value that follows.

Connected supporter scarf beside a phone showing a matchday rewards portal

Scarves & Merchandise

Scarves and everyday merchandise that carry matchday content and rewards — one tap opens what a supporter has earned.

Tap to donate

Turn a product into support for the community

Step 1

Tap

A supporter taps their wristband, shirt or scarf with their phone. The product opens its own page.

Step 2

Choose an amount

A simple donation screen appears, and the amount is entirely theirs to choose.

Step 3

Pay with Apple Pay or Google Pay

The gift completes in seconds, on the phone already in their hand.

No app, no form. Ideal for club foundations and community trusts.

Benefits

Value for Everyone

What Fans Get

Guaranteed Authenticity

Know with certainty their merchandise is genuine official product.

Exclusive Content

Unlock behind-the-scenes videos, player messages, and VIP access.

Collectible Value

Digital provenance that enhances long-term collectible value.

Community Access

Join exclusive fan communities and connect with fellow supporters.

What Your Business Gets

Added value

Digital experiences give fans more reasons to buy official product.

First-Party Data

Capture valuable fan data directly, building owned audience relationships.

Direct Marketing

Reach fans directly through their products for future campaigns.

Deeper Loyalty

Transform one-time purchases into ongoing fan relationships.

Get Started

Ready to Connect Your Products?

Transform your merchandise into intelligent fan engagement tools. Let's discuss how connected products can drive revenue and deepen fan loyalty.