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Fan Connect · Arena & Campus Sports

Lights up. Crowd loud. Every fan on your team.

Fan Connect turns jerseys, caps, arena passes and game-night merch into tap-to-open fan portals. Fans get courtside content, live play calls, drops and perks; teams and universities finally get to know the crowd that makes the noise.

  1. 1Tap or scan
  2. 2Open the portal
  3. 3Join the crew
A large phone showing a fictional Harbor City Volts game-night portal with courtside access, call the play, tonight's drop and join the crew, beside a Volts number 7 basketball jersey with a branded tap-here label and a basketball under neon arena lights
The challenge

Huge crowds. Hardly any names.

  • Thousands fill the arena every game night, and most leave without a trace.
  • Jersey and cap buyers are impossible to reach once they leave the shop.
  • Students graduate every year, taking their school spirit with them.
  • Game night is loud and short; the relationship needs to last all season.
The fan's year

A season that never goes quiet.

  1. A large phone showing a fictional Harbor City Volts season-drop portal with a season trailer, full schedule and the fan crew, beside a folded navy city-edition basketball jersey with a branded tap-here woven label and a basketball in a neon arena tunnel
    01 · Tip-off

    The season drops

    Tap a new jersey for the season trailer, the schedule and an invite into the fan crew.

  2. A large phone showing a fictional Northfrost Blades puck-drop portal with your seat, warm-up cam, jumbotron shout-out queue and enter the arena, beside a branded arena pass on a lanyard with a tap-or-scan label and a hockey puck
    02 · Game night

    Inside the noise

    Tap or scan an arena pass for live play calls, the big-screen shout-out queue and half-time offers.

  3. A large phone showing a fictional Copperline Comets between-games portal with a locker-room clip, weekly fan-league picks and member perks, beside a branded baseball cap with a scan-to-play label, a baseball and a glove at a sunny ballpark
    03 · Between games

    All week long

    A connected cap opens locker-room clips, weekly fan-league picks and member perks.

  4. A large phone showing a fictional Kestrel State homecoming-weekend portal with the weekend plan, alumni stories and next season passes and a join-the-weekend button, beside a printed homecoming programme with a scan-the-weekend label and a Kestrel State hoodie on a campus wall at dusk
    04 · Homecoming

    The weekend everyone comes back

    Scan the homecoming programme for the weekend's plan, alumni stories and next season's passes.

Portal ideas

Portal ideas built for arena and campus sport.

A large phone showing a Courtside Access portal with a seat upgrade, warm-up from the court and the walk-out tunnel and a claim my seat button, beside a Harbor City Volts courtside pass on a bolt-pattern lanyard with a branded tap-or-scan label and a seat cushion

Courtside access

Tap a jersey for approved locker-room clips and the walk-out tunnel before tip-off.

01 / 08
Digital experiences
Connected products

What fans tap.

An NFC tag or QR code turns a jersey, a cap, an arena pass or a bobblehead into a portal entry point. No app download needed.

  • Jerseys and city-edition kit
  • Caps and beanies
  • Arena and season-ticket passes
  • Bobbleheads and collectibles
  • Foam fingers and rally towels
  • College hoodies and programmes
Connected merchandise
For partners

Partners own a moment fans actually choose — a play call, a big-screen shout-out, a drop — not just a logo on the boards.

  • Jersey and kit partners

    Own the locker-room content and drops that live inside the jersey itself.

  • Big-screen and game-night partners

    Sponsor the play call, the shout-out queue or the half-time drop, with participation reporting.

  • Campus and community partners

    Back homecoming, watch parties and student crews across the whole year.

Sponsor activations
Sales opportunities

Turn the noise into new revenue.

A limited-edition Harbor City Volts city-edition basketball jersey in a presentation box with a designed tap-here swing tag, beside a large phone showing a members-first city-edition drop portal with a reserve mine button

  • City-edition and limited drops

    Give known fans first access to new jerseys and collectibles, with a story that keeps going after checkout.

  • Season tickets and upgrades

    Put renewals, seat upgrades and courtside experiences where members already go for perks.

  • Game-night offers

    Food, drink and merch offers inside the portal fans open during the game.

  • College and alumni merch

    Reach graduates long after they leave campus, with homecoming kit and reunion experiences.

  • Relevant partner offers

    Partner offers beside moments fans choose to open, with clear terms and optional participation.

How it works

Four ways in for arena & campus sports.

Digital experiencesPlay calls, fan leagues, shout-outs and collectible drops.Matchday & venuesArenas, ballparks, rinks, stadiums and campus venues connected to the fan journey.Connected merchandiseJerseys, caps, bobbleheads and passes that open something new all season.Sponsor activationsPartner moments across game nights and campus life, with participation reporting.

Built on SmartLinks, the platform behind every tap. Explore the platform.

Questions

Arena & Campus Sports fan engagement FAQs.

How does Fan Connect work for basketball, baseball, American football and ice hockey?

Jerseys, caps, arena passes and collectibles carry an NFC tag or QR code that opens a fan portal on any phone. Fans get live play calls, locker-room content, drops and perks, and the team builds a direct relationship with the people in the building and at home.

Does it work for college and university sport?

Yes. Universities can connect student passes, hoodies and homecoming programmes to one portal for students and alumni, keeping school spirit and the relationship alive long after graduation.

Can fans join in live during the game?

Yes. Fans can call the next play, vote, send a reviewed big-screen shout-out or open a half-time offer, from their seat or from the sofa.

What is connected arena merchandise?

A jersey, cap, bobblehead or pass with an NFC tag or QR code that opens digital content. The product becomes a way back into the team's world instead of the end of a sale.

Do fans need to download an app?

No. A tap or scan opens the portal straight in the phone's browser, so it works for every fan in the arena.

How do sponsors see results?

Partners back moments fans choose, such as play calls, shout-outs or drops. Reporting covers participation in those experiences rather than treating logo visibility as engagement.

Other sports

Other sports:FootballRugbyMotorsportCricketAthletes
Identify · Locate · Activate

Turn fan datainto sponsor value.

Reach fades. Known fans stay — and keep creating value for the club and its partners. Talk to our team about Sport, Music, or Entertainment, and we'll map your products and sponsor inventory to the loop to show you the fan data — and the commercial story — you should already own.

Talk to our teamBook a demo
No setup fees · Rapid deployment · Enterprise support