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Fan Connect · Cricket

A day at the cricket is a day of chances to connect.

Fan Connect turns cricket shirts, membership cards and matchday moments into tap-to-open fan portals. Supporters get closer to the club across every format; clubs and counties get to know the people behind a lifetime in the stands.

  1. 1Tap or scan
  2. 2Open the portal
  3. 3Build the relationship
A folded cream Aldervale cricket sweater with a designed scan-to-open swing tag and green member card on a pavilion bench, beside a phone showing a Your Clubhouse portal with matchday, inside the club and membership renewal
The challenge

The loyalty is lifelong. The connection is occasional.

  • County members, short-format crowds and global followers are reached the same way.
  • Long days full of intervals pass with little two-way connection.
  • Shirt and cap buyers can stay strangers to the club.
The fan's year

The cricket supporter's season, connected.

  1. A phone showing an Aldervale new season portal with the story behind the shirt, meet the squad and a large join the season button, beside a cream cricket sweater with a designed scan-to-open swing tag on a pavilion bench
    01 · Season launch

    New kit, new season.

    Scan a new shirt for the kit story, a squad introduction and an invitation to the supporter community.

  2. A phone showing an Aldervale matchday live portal with today's eleven, a predict the top scorer pick and the interval quiz behind a large play along button, with a printed matchday programme with a designed scan-to-open label on the pavilion table
    02 · Matchday

    Every over, every interval

    Open a match pass for the playing XI, a top-scorer prediction and interval quizzes from lunch to tea.

  3. A phone showing an Aldervale between-fixtures portal with this week at the club, inside the nets, academy fixtures and a community open day behind a large see the week button, beside a green Aldervale cricket cap with a woven tap-here label
    03 · Between fixtures

    The club beyond matchday

    A member card opens net-session stories, academy and women's updates, and short-format night previews.

  4. A phone showing an Aldervale season close portal titled your summer collected with a moment of the season vote, a matchday collection row and a large renew my membership button, beside a deep green commemorative paper programme with a designed scan-to-open label
    04 · Season close

    A summer worth keeping

    Scan a commemorative scorecard for your collected moments, a performance-of-the-season vote and membership renewal.

Portal ideas

Portal ideas built for cricket.

A phone showing an Inside the Nets portal with a Tuesday nets batting session clip, a coach's notes row on playing the spinners and a large watch the session button, beside a white batting glove with a woven tap-here wrist label and a cricket ball

Inside the nets

Tap a training top for approved session footage and a coach's explanation of the day's work.

01 / 08
Digital experiences
Connected products

What fans tap.

An NFC tag or QR code turns a cricket shirt, a member card or a scorecard keepsake into a portal entry point. No app download needed.

  • Playing and replica shirts
  • Caps and sun hats
  • Member cards
  • Scorecards and collectibles
Connected merchandise
For partners

Long dwell time gives partners repeated, natural moments to engage rather than a single glance.

  • Kit and club partners

    Net-session stories, predictions and relevant offers that continue beyond the logo on the shirt.

  • Matchday and hospitality partners

    Guest information and chosen activities across the ground, hospitality and interval moments.

  • Community and broadcast partners

    Clubhouse watch parties, junior days and short-format nights, with clear participation reporting.

Sponsor activations
Sales opportunities

Turn a long summer into new opportunities.

A heritage cricket shirt in a presentation box with a designed tap-here woven tag, beside a phone showing a members-first heritage collection portal with a reserve my shirt button

  • Anniversary and heritage releases

    Offer commemorative shirts and club-history collections to known supporters first, with a story that continues after purchase.

  • Membership renewal

    Bring renewal into the place members already visit for team news, match moments and available benefits.

  • Available hospitality experiences

    Invite interested supporters to explore a hosted matchday or an available premium upgrade.

  • Scorecards and keepsakes

    Connect commemorative scorecards, caps and pins to collected moments and the next release.

  • Relevant partner offers

    Put partner offers beside activities supporters choose to open, with clear terms and optional participation.

How it works

Four ways in for cricket.

Digital experiencesPlaying-XI picks, top-scorer predictions, interval quizzes and season collections.Matchday & venuesGrounds, hospitality and local clubhouses connected to the supporter journey.Connected merchandiseCricket shirts, member cards and keepsakes that open fresh club content.Sponsor activationsPartner activities across long days and short-format nights, with participation reporting.

Built on SmartLinks, the platform behind every tap. Explore the platform.

Questions

Cricket fan engagement FAQs.

How does Fan Connect support cricket fan engagement?

Fan Connect links cricket shirts, member cards and matchday QR codes to a supporter portal. Fans open team news, predictions, interval quizzes and offers; clubs build a more connected relationship with supporters who choose to take part.

Does it work across first-class, one-day and short-format cricket?

Yes. Each club can shape content and activities around its formats. A county member's season-long experience and a family's short-format night can both live in the same portal, tailored to each audience.

Can supporters following from overseas take part?

Yes. Supporters can open the portal through connected merchandise or a shared QR link wherever they follow. Predictions, votes and club stories need not be limited to people inside the ground.

What is connected cricket merchandise?

A cricket shirt, cap or member card with an NFC tag or QR code that opens digital content on a phone. The physical item becomes an ongoing entry point rather than the end of the transaction.

Will it replace our membership scheme?

No. Fan Connect is a supporter experience alongside your existing scheme, with member content, benefits and onward renewal links. Any integration with membership systems is scoped to the club's setup.

How can cricket sponsors see participation?

Partners can support activities such as top-scorer predictions, interval quizzes and chosen offers. Reporting focuses on participation in those experiences rather than treating shirt visibility as a direct fan relationship.

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Identify · Locate · Activate

Turn fan datainto sponsor value.

Reach fades. Known fans stay — and keep creating value for the club and its partners. Talk to our team about Sport, Music, or Entertainment, and we'll map your products and sponsor inventory to the loop to show you the fan data — and the commercial story — you should already own.

Talk to our teamBook a demo
No setup fees · Rapid deployment · Enterprise support