Every supporter. Every match. One connected relationship.
Fan Connect turns football shirts, season cards and matchday moments into tap-to-open fan portals. Supporters get content, participation and offers; clubs get to know the people behind their support, wherever they follow.
- 1Tap or scan
- 2Open the portal
- 3Build the relationship
The support is there. The connection is fragmented.
- A ticket purchase only tells part of a supporter’s story.
- Shirt buyers and remote supporters can remain disconnected from the club.
- Matchday engagement often ends at the final whistle.
The football fan's season, connected.
01 · Pre-seasonA new shirt, a new connection
Tap the new kit to open the kit reveal, the design story and the supporter community.
02 · MatchdayBefore, during and after
Scan a match ticket for the preview, a score prediction and the Player of the Match vote.
03 · Between fixturesMore than match highlights
Tap a scarf to open training features, community events and supporter questions.
04 · Season endKeep the memories. Renew the connection.
Scan a commemorative programme for the moment-of-the-season vote, your collection and membership renewal.
Portal ideas built for football.
Inside the training ground
Tap a training top for approved training footage and a coaching explainer.
What fans tap.
An NFC tag or QR code turns a shirt, scarf or season card into a portal entry point. No app download needed.
- Replica and training shirts
- Scarves and hats
- Season cards and memberships
- Programmes and collectibles
Shirt and sleeve partners gain a way to reach the supporters who wear their logo, not just the ones who see it.
Shirt and sleeve partners
Fan activities and offers, with clear participation reporting.
Matchday partners
Connected activities across concourses, fan zones and hospitality.
Community and local-venue partners
Watch parties and local venues that reach supporters year-round.
New ways to sell, not just to engage.
Kit and limited-edition releases
New kits and limited editions offered to known supporters first.
Membership
Invite engaged supporters to join or renew with relevant content and access.
Available hospitality upgrades
Offer premium matchday experiences to fans already exploring match content.
Partner offers
Shirt and matchday partners deliver offers to fans who have chosen to take part.
Memorabilia with an ongoing story
Give collectible pins and memorabilia a documented story that stays with the item.
Four ways in for football.
Built on SmartLinks, the platform behind every tap. Explore the platform.
Football fan engagement FAQs.
How does Fan Connect improve football fan engagement?
Fan Connect turns shirts, tickets and memberships into a direct line to each supporter. A tap opens previews, predictions, votes and offers, and every interaction builds a fan profile the club owns.
Can supporters who never visit the ground take part?
Yes. Remote supporters tap merchandise or follow QR links to the same portals, so the club can know and engage fans wherever they follow.
What is NFC football merchandise?
Shirts, scarves and memberships fitted with a small NFC tag or printed with a QR code. Supporters tap or scan with their phone to open the club's portal; no app download is needed.
Does it replace our existing membership scheme?
No. Fan Connect complements your membership scheme. A familiar membership card becomes the destination for member content, benefits and renewal.
How do sponsors take part and see results?
Partners appear inside experiences supporters choose to open, such as predictions or hospitality upgrades, and receive clear reporting on participation rather than estimated impressions.
Other sports
Turn fan datainto sponsor value.
Reach fades. Known fans stay — and keep creating value for the club and its partners. Talk to our team about Sport, Music, or Entertainment, and we'll map your products and sponsor inventory to the loop to show you the fan data — and the commercial story — you should already own.