Skip to main content
All lanes
Get started · Individual athletes

Start with one signed drop.Grow a supporters club that's yours.

For athletes, agents and management teams who want a direct line to supporters, between events as well as on the day. Your first launch is one signed or signature release, live in weeks.

  • Signed kit and signature items that tap or scan
  • One athlete portal across the season
  • Supporters you can bring to partners
Book a demo See first launches
Teal and white Rowan signature tennis shirt with a hem tap label and its signature-shirt portal on a phoneEllis cream and green printed season guide with a scan-the-season QR panel, a golf ball and a tee, with its season-launch portal on a phoneCobalt supporter wristband with a coral tap tab and coral track spikes, with a live pre-race poll on a phoneMatch-used Rowan tennis racket in a clear collector mount with a career vault certificate of authenticity on a phoneOpen navy presentation box with a folded signature polo and a numbered edition card, with its members-first signature-drop portal on a phone

Connected athletes

Tennis · Signature shirt

What your first launch looks like

Two ways your first launch can look.

Start with one signed release, or with a pilot that grows into a supporters club. Both end with supporters you know by name.

A teal signature polo in a presentation box with a tap-here woven label, beside a large phone showing a signature collection portal with members first, the story behind it and clinic day
One product, one moment Live in 2–4 weeks

Signature drop

A signed kit drop

One numbered run, such as signed spikes, a signature polo or a match-used piece, with proof it's genuine and a portal made for the moment.

You get

  • Tagged, numbered items ready for drop day
  • Proof it's genuine and a drop portal
  • A list of who bought, tapped and came back
Book a demo
Ellis supporters club cap, signed glove in a display case, scan-only season guide and member card on a clubhouse terrace, beside a phone showing level two and the months' events
Runs all year First pilot in weeks

Supporters club

A year-round supporters club

Start with a pilot on one product, then add events, clinics, membership levels and partners to the same athlete portal through the year.

You get

  • A pilot on one product or event
  • One athlete portal with levels and events
  • Supporter data across seasons, drops and partners
Book a demo
How it starts

From first call to drop day.

Four steps, shaped around the competition calendar. We do the build; the athlete's team brings the decisions.

  1. Laptop showing discovery call notes for Team Calloway beside a cobalt cap and a stopwatch, with a running track outside

    01 · Week 1

    Discovery call

    We hear the season: events, training blocks, kit deals and partner commitments. You bring the agent or manager and the dates that matter.

  2. Signed spikes drop brief beside a box of signed coral spikes, a woven heel tab and a numbered certificate card

    02 · Week 1

    Brief and tag choice

    We agree the first item, the tag that suits it (heel tab, woven label, certificate card or printed code) and what supporters unlock on day one.

  3. Phone in test mode showing three of four checks done and a slide-to-run bar, beside a signed track spike

    03 · Weeks 2–3

    Build and test

    We build the athlete portal in their look and test every tag and certificate before anything ships.

  4. Tablet in a trackside lounge showing drop day claims, supporters and video views beside the boxed signed spikes

    04 · Drop day

    Go live, see results

    Supporters tap or scan, the portal opens, and the team sees claims, registrations and video views from the first day.

Who this is for

Built for athletes and the teams around them.

Athletes with a following to grow, and the agents, managers and partners who back them.

Phone showing an Inside the Practice Court portal beside a teal Rowan training top with a tap-here woven patch

Athletes

Professional athletes who want supporters to follow them, not just the event, with content only owners can open.

Usually starts withA signature shirt that opens an inside-the-practice-court portal

Hand holding a phone showing my connected items, a signature jacket, event pass, signed print and limited drop, beside a teal jacket and cap

Agents and management

Agents and management teams looking after several athletes, who want one way to run drops and supporter clubs for each.

Usually starts withA signed drop for one athlete, then the next

Hand holding a phone showing a partner reward of a free smoothie at the clubhouse, beside a cup labelled your partner

Kit brands and partners

Kit brands and sponsors who back athletes and want rewards and results they can see.

Usually starts withA partner reward inside the athlete's portal

Already live
Signature drop

22 legends

Champions 2003

A limited-edition England Rugby shirt raising funds for the 2003 World Cup squad. Each shirt opens messages from the players themselves.

  • Each shirt proves it's genuine
  • Opens player messages, competitions and offers
  • Raised funds for the players
Read the case study

See it for athletes

Individual athletesTennis, golf, track and moreConnected merchandiseWhat goes into the productFan experienceWhat supporters open after the tapSponsor activationsPartner results you can show

Before you ask

Questions we get from teams like yours

No. We work with the agent or manager. The athlete signs items and adds content when it suits their schedule, and we handle the tags, portal and testing.

Get started · Individual athletes

Your first signed drop could be live in weeks.

Tell us the athlete and the moment. We'll come back with a shape, a timeline and a number.

Book a demo See all lanes
Built on SmartLinks

Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.

See the platform