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Get started · Sport clubs & leagues

Start with one shirt.Grow into the whole season.

For clubs, leagues and governing bodies with fans to know and partners to prove value to. Your first launch is one product line, live in weeks, with a clear path to membership, matchday and partners.

  • Shirts, cards and programmes that tap or scan
  • One club portal across the season
  • Fan records your commercial team can use
Book a demo See first launches
Red and white hooped Northgate Rovers shirt with a sleeve tap label and its digital home-shirt hub on a phonePurple and lime Ashford Vale RFC scarf with a season member card and the member pass showing seat and kick-off on a phoneCream Aldervale CC cable-knit club sweater with a tap label and its club-sweater portal on a phoneVektor Racing lanyard and race weekend pass with the race-weekend screen showing sessions and podium prediction on a phoneNavy and volt-yellow Volts number 7 basketball jersey with a hem tap label and its season-drop portal on a phoneSky blue King's Bridge Town matchday programme with a printed QR code and its extended digital edition on a phone

Connected sport

Football · Home shirt

What your first launch looks like

Two ways your first launch can look.

Start with one moment in the calendar, or with a pilot that grows into the season. Both end with fans you know by name.

Corran Bay FC 125th-anniversary shirt, number 0318 of 1,250, in a presentation box with a sleeve tap label, beside a phone with a countdown, size choice and a hold-to-reserve button
One product, one moment Live in 2–4 weeks

Shirt drop

A limited shirt drop

One numbered release, such as an anniversary shirt, a heritage kit or a cup-run scarf, with members-first access and a portal made for the moment.

You get

  • Tagged shirts ready for launch day
  • Members-first access and a drop portal
  • A list of who bought, tapped and came back
Book a demo
Ashby Rovers kit room with a home shirt, scarf, member card and a scan-only matchday programme, and a tablet showing a three-step season plan
Runs all year First pilot in weeks

Season rollout

A season membership rollout

Start with a pilot on one product line, then add matchday, membership and partners to the same club portal as the season goes on.

You get

  • A pilot on one product line
  • One club portal that grows each phase
  • Fan data across seasons, sales and partners
Book a demo
How it starts

From first call to first matchday.

Four steps, shaped around your fixtures and kit calendar. We do the build; you bring the decisions.

  1. Laptop showing notes from a discovery call for a club scarf launch

    01 · Week 1

    Discovery call

    We hear your season: fixtures, kit launches, membership and partner commitments. You bring the commercial lead and the dates that matter.

  2. One-page project brief beside sample tags and labels

    02 · Week 1

    Brief and tag choice

    We agree the first product, the tag that suits it (woven label, swing tag, card or printed code) and what the portal does on day one.

  3. Phone in test mode showing checks with on and off switches beside a club scarf

    03 · Weeks 2–3

    Build and test

    We build the club portal in your colours and test every tag. Your team checks it on real products before anything ships.

  4. Club shop tablet showing the first week's registrations and taps

    04 · Launch day

    Go live, see results

    Fans tap or scan, the portal opens, and your team sees registrations and return visits from the first day.

Who this is for

Built for clubs, leagues and governing bodies.

Teams launching hundreds to thousands of connected items a season, with commercial goals to hit.

Hand holding a Holloway Town season member card next to a phone welcoming a member back, with matches attended and a matchday reminders switch

Professional and semi-pro clubs

Commercial, membership and retail teams who want to know who buys the shirt, not just how many sold.

Usually starts withA members-first shirt drop or a season card that opens the club portal

Three club scarves and a Southern Counties League fan pass beside a phone showing a grid of league club crests

Leagues and competitions

One fan pass and portal across every club, with fixtures, offers and partner moments for the whole league.

Usually starts withA league fan pass or a cup-final collectible

Ardmore FA national training shirt, a scan-only grassroots programme booklet and a whistle, with a tablet showing registrations by region

Governing bodies and national teams

National shirts, grassroots programmes and events, with participation you can see by region.

Usually starts withA national-team shirt line or a grassroots programme pack

Already live
Shirt drop

22 legends

Champions 2003

A limited-edition England Rugby shirt raising funds for the 2003 World Cup squad. One release, one clear goal, and a shirt that keeps opening something new.

  • Each shirt proves it's genuine
  • Opens player messages, competitions and offers
  • Started as a single numbered run
Read the case study

See it in your sport

FootballShirts, memberships and matchdayRugbyClubhouse, heritage and seasonCricketMembers, pavilion and long daysMotorsportRace weekends and the garageArena & CampusGame nights and homecomingConnected merchandiseWhat goes into the productMatchday & venuesAround the ground on the daySponsor activationsPartner results you can show

Before you ask

Questions we get from teams like yours

Yes. Many clubs start with one release, such as a heritage shirt or a cup-run scarf, and add membership and matchday at the next natural point in the calendar.

Get started · Sport clubs & leagues

Your first connected shirt could be live in weeks.

Tell us the moment in your season. We'll come back with a shape, a timeline and a number.

Book a demo See all lanes
Built on SmartLinks

Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.

See the platform