Skip to main content
All lanes
Get started · Music artists & labels

Start with one tour tee.Grow into the whole tour.

For artists, managers, labels and promoters selling merch, records and tickets to fans they rarely get to know. Your first launch is one release, live in weeks, with fan records your team owns.

  • Merch, records and tickets that tap or scan
  • One artist portal across the tour
  • Fans you can reach again at the next release
Book a demo See first launches
Navy Nova Kite tour hoodie with a coral tap label beside a phone showing episode 4 of the tour diarySand and rust The Driftwood Hours tour tee with a tap label on the hem beside a phone confirming a genuine tour tee, number 0312, with tour photos, tonight's setlist and the next dateGreen and copper Hollow Pines record sleeve with a scan code beside a phone showing a Friday listening party for the new albumBlack and copper Maren Vale VIP card with tap or scan beside a phone showing the lounge, doors and stage times and a slide-to-check-in barYellow and teal Fernhollow Festival wristband with a tap tag beside a phone listing day two set times by stage, each with a star to saveTeal and orange Starling Rush tour pin on its backing card beside a phone showing three of four pins collected in a grid of tiles

Connected music

Tour hoodie · Tour diary

What your first launch looks like

Two ways your first launch can look.

Start with one release, or with one leg of the tour that grows into the whole run. Both end with fans you can reach again.

Coral Saltwater Radio ten-years-live hoodie, number 0412 of 1500, in its delivery box with a tap label on the cuff, beside a phone letting fans vote on tonight's encore
One product, one moment Live in 2–4 weeks

Tour drop

A limited tour hoodie release

One numbered run, such as an anniversary hoodie, a tour-only tee or a signed record, with a portal that changes from pre-sale to show night to after the tour.

You get

  • Tagged merch ready for the first date
  • A release portal with setlists, votes and extras
  • A list of who bought, tapped and came back
Book a demo
Fernhill Parade tour hoodie with a tap label, VIP lanyard, festival wristband and vinyl on a flight case, with a tablet showing the tour plan map and its three legs
Runs all year First pilot in weeks

The whole tour

Every date and product on one portal

Start with one leg of the tour, then add tickets, wristbands, records and partners to the same artist portal as the dates roll on.

You get

  • A pilot on one leg or one product line
  • One artist portal across tickets, merch and records
  • Fan data across tours, releases and partners
Book a demo
How it starts

From first call to first night.

Four steps, shaped around your tour dates and release plan. We do the build; you bring the decisions.

  1. Laptop showing discovery call notes for The Linden Hours beside a folded tour tee and a notebook

    01 · Week 1

    Discovery call

    We hear the plan: tour dates, merch, releases and partner deals. You bring the manager or label lead and the dates that matter.

  2. One-page tour launch brief beside a woven tap label, a scan-me swing tag and a tote bag

    02 · Week 1

    Brief and tag choice

    We agree the first product, the tag that suits it (woven label, swing tag, sticker or printed code) and what fans unlock on day one.

  3. Phone in test mode showing four of five launch checks passed, held above a tour tee at a venue merch case

    03 · Weeks 2–3

    Build and test

    We build the artist portal in your look and test every tag at the merch stand before the first doors open.

  4. Merch stand tablet showing night one registrations, taps, return visits and taps by hour

    04 · First night

    Go live, see results

    Fans tap or scan at the show or at home, and your team sees registrations and return visits from night one.

Who this is for

Built for artists, labels and promoters.

Teams selling hundreds to thousands of pieces a tour or release, with fans to keep for the next one.

Rook & Rally Tour 26 crewneck with a tap-or-scan label beside a phone showing backstage photos for owners

Artists and managers

Touring artists and their management who want to know who bought the tee, not just how many sold.

Usually starts withA tour-only tee or hoodie that opens the setlist and photo wall

Glass Orchard record and CD beside a phone showing a track-by-track listening guide

Labels

Label teams releasing records and box sets who want a direct line to every buyer, across the artists on the roster.

Usually starts withA limited vinyl pressing with a track-by-track listening guide

Brightwater Festival wristband with a tap tab beside a phone showing a Saturday plan of set times

Promoters and festivals

Promoters and festivals who want wristbands and tickets that keep working after the gates close.

Usually starts withA connected wristband with set times, partner offers and the after-show

Already live
Tour drop

One ticket

Kaleo at The Colosseum

Connected tickets for Kaleo's concert in Rome with Vertigo Live. One ticket opened venue access, travel and stay planning, and authenticated merch.

  • Venue access from the ticket
  • Travel and stay planning in one place
  • Official merch, checked as genuine
Read the case study

See it in music

Music overviewArtists, tours and labelsFan experienceWhat fans open after the tapMerchandisingTees, records, pins and box setsTicketingTickets and wristbands that keep working

Before you ask

Questions we get from teams like yours

Yes. Many artists start with one leg or one product, such as a tour-only tee, and add tickets, records and partners at the next natural point.

Get started · Music artists & labels

Your first connected tour tee could be live in weeks.

Tell us the tour or the release. We'll come back with a shape, a timeline and a number.

Book a demo See all lanes
Built on SmartLinks

Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready.

See the platform