Strategy
Sponsor Activation
The measurable, fan-facing value a sponsor delivers on top of its logo placement — content, rewards, access, or experiences tied to verified fans.
Sponsorship used to be a logo on a shirt and a count of TV impressions. Sponsor activation is what a sponsor delivers on top of that placement — the actual experience, reward, or interaction the fan receives because the sponsor is there.
Why this is now table stakes
Rights fees have climbed faster than measurable returns. CMOs and CFOs want proof: how many real fans were reached, what did they do, how often did they come back. Fan Connect makes the jersey itself the activation surface — every tap is a measurable, attributable sponsor moment.
Examples
- Tap a scarf during the match → enter a shirt-sponsor prize draw with verified attendance.
- Tap a tour wristband → unlock a partner's exclusive playlist and a discount code.
- Tap a club hoodie → see a sponsor-funded behind-the-scenes documentary.