SmartLinks and Zenith Coins partner to create connected sports collectibles
Premium coins. NFC technology. One tap to bring them to life. We've partnered with Zenith Coins — the UK's #1 sports coin manufacturer — to turn beautifully crafted collectibles into living digital experiences, starting with Scotland's return to the World Cup.
Premium coins. NFC technology. One tap to bring them to life.
We've partnered with Zenith Coins — the UK's #1 sports coin manufacturer — to turn beautifully crafted collectibles into living digital experiences.
The partnership
Zenith Coins, founded by Andrew Reith in Troon, Scotland, makes premium commemorative coins for elite sporting organisations — Premier League clubs, Formula One teams, federations, and over 400 partners worldwide. Every piece is crafted in brass with gold, silver, or antique bronze finishes.
SmartLinks is the connected product identity platform. We give physical products a digital identity via NFC — so a single tap connects the owner to a branded experience. No app. No battery. Just tap.
Zenith builds objects people treasure. SmartLinks makes them intelligent.
How it works
Every Zenith coin can now carry an embedded NFC chip powered by SmartLinks. A fan taps their phone, and a branded digital experience opens instantly.
A coin bought today can unlock new content tomorrow. Highlights now, a player message next week, an anniversary drop next year. The physical collectible stays the same. The digital experience keeps evolving.
- For fans — a collectible that tells a new story every time they pick it up.
- For clubs and brands — a direct, measurable channel to their most engaged supporters.
Why it matters
Today's fans are digital-first. A coin on a shelf, no matter how beautifully made, is only half the story. Connected collectibles complete it:
- Fans get a premium keepsake that unlocks exclusive content with one tap — no app, no login, no friction.
- Rights holders get first-party fan data and a direct content channel that doesn't depend on algorithms.
- Sponsors get attributable interactions tied to a physical product — passive branding becomes active engagement.
Every coin, pin, keyring, or bottle opener becomes a platform. The fan relationship doesn't end at the point of sale — it begins there.
Our first story together
Scotland's return to the World Cup after 28 years. The Tartan Army's takeover of Boston and Miami. McGinn's winner against Haiti. The heartbreak against Brazil.
Moments like these deserve more than a highlight reel.
The Scotland WC '26 Memories Coin is the first product of this partnership — a premium, NFC-enabled commemorative coin that brings Scotland's World Cup story to life in your hands. One tap unlocks match moments, exclusive content, and digital artwork — with more to come.
They may be coming home — but they'll be bringing their memories with them.
What's next
The Scotland coin is just the start. Together, we'll be bringing connected experiences to select Zenith Coins releases — turning standout moments in sport into collectibles that fans can tap, explore, and relive.
Watch this space.